When I was 10 years old, my parents traded in rolls of Kodak film in favour of a 1 megapixel digital camera from Canon. Albeit a bit rounded, this shiny, AA-battery-operated piece of equipment symbolized something pretty remarkable – a departure from analogue and a transition to “instant”; essentially revolutionizing the world of technology as we know it.

For some context, at the age of 10, I had just discovered the wonder and intrigue of Snake on my mom’s antenna-clad, non-flip, non-camera-equipped Nokia, was still invested in Pokemon Blue on my Game Boy Colour, and did not yet own a webcam to use in conjunction with my MSN Messenger account – but I digress…

For as long as I can remember, I have always been in charge of taking family vacation photos – scenic snaps of rolling white beaches and bustling city streets; cheesy shots of the clouds mid-air in the airplane; #selfies(?). I was consistently praised for having “a good eye”, (even though up until half a decade ago, my photography vocabulary was limited to flash vs. no flash and portrait vs. landscape), and always felt a sense of accomplishment for being able to apply the rule of thirds without actually knowing what the rule of thirds was.

When I started reading fashion blogs in 2008, having amazing photography wasn’t a prerequisite for success. Taking pictures was a critical component of the blogging experience, obviously, but 6 years ago, it was truly the subject matter that got the hypes – it wasn’t necessarily the composition or the quality of the photo that won an audience. However, as years have passed, and the blogging industry has become increasingly saturated, knowing how to work a camera to your benefit is absolutely invaluable – and in spite of this generation’s penchant for “the instant” via iPhone snaps, I wouldn’t trade in my DSLR for the world.

That said, for my 18th birthday, I got my first DSLR. It was only a beginners model – the Canon Rebel XS – but it seemed like the coolest and most legit thing ever. Now, about 3 cameras later, Bianca and I are shooting with today’s version – the T5i – and we’ve traded our kit lens for this and this.

Taking photos was never something we thought would become such an integral part of our careers. For one, it’s pretty surreal to think that self-documentation is a big enough “thing” to call a career, but here we are doing it. Whether it’s taking an outfit photo, a ridiculous video, a lookbook or product shot, we’d be pretty much nowhere without that first point-and-shoot that snowballed into bigger, better things.

At this point, we’ve been ~engulfed~ in the WWW of FaShIoN for over half a decade, but we’re still learning and growing – as designers, bloggers, entrepreneurs, and as 22 year olds, too. To get a better sense of what we’re about, check out the full MTV Originals episode – hosted by our good friend Phoebe Dykstra, and produced by Free Agency. You can also see the full website at


  1. ddd
    Posted June 10, 2014 at 5:00 pm | Permalink

    bianca your previous haircut was soooo much better!

  2. Posted June 12, 2014 at 7:00 am | Permalink

    You are a big inspiration to keep doing what we are and love doing. Thanks guys :D

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