fashion as art

Hi ladies and gentlemen, thought I would share the video that I’ve been complaining about for the past couple of weeks.

Like everything else I do, this was for a school project, (the course is ‘time-based communication 2’…in case you’re wondering), and as I mentioned in a previous post, it deals with the art vs. fashion complex. Particularly inspired/intrigued by Rei Kawakubo’s mentality that fashion design is NOT art, this video challenges and blurs the distinction between the two fields.

“Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.”
— Rei Kawakubo

In my typical contradictory nature, this video is both abstract and representational. Abstract in the way that the shots don’t signify a specific meaning, but representational in the way that the piece as a whole conveys the overarching, (and painfully obvious), idea. Pattern on pattern, texture on texture, barfing colour everywhere, blah blah blah you know the drill.

And how did I achieve this, you ponder excitedly? Well! I did the full-scale backdrops all by hand, made Maegan dress up in ridiculous outfits and dance around like a lunatic for 4 hours straight, edited the footage together to the beat of ‘Urgency’ by longtime favourite Tilly and the Wall (CHECK THEM OUT, DO IT, DO IT!), and then animated the title sequence in the most labour-intensive way possible using 250 layers in Photoshop.

Hopefully you can find relate to this video and generally find enjoyment in the blood, sweat, and tears I shed during the making of it. Although I lost hours of much-needed rest last night finishing it up, I’m pretty pleased with the results. HOWEVER, I would love to hear your feedback! Suggestions? Comments? Critique? I pretty much live and breathe school, so extending my school-life to my blog-life is only natural. It also breaks up the narcissistic posts filled with pictures of myself. I had a co-worker come up to me the other day and inquire why my website only had pictures of me on it. I felt really dumb trying to explain it. But anyway…

Thanks for reading and watching! I might go back and revisit bits and pieces of it later, but for now, I’m more than eager to put Final Cut away and bury myself in my bed for a 12-hour coma sleep. Later!


  1. Posted February 8, 2012 at 10:04 pm | Permalink

    Love this! Creative.

  2. Posted February 9, 2012 at 12:19 pm | Permalink

    dani! is that a tattoo on your arm?

  3. dani
    Posted February 10, 2012 at 2:15 pm | Permalink

    it’s not me in the pictures lol, it’s my friend maegan.

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